Tuesday, December 24, 2019

Brand and Pepsi - 3309 Words

Table of Contents 1.0 Introduction 2 2.0 Decision Making Process 2 3.0 Need Recognition amp; Problem Awareness 3 4.1 Motivation 3 4.2 Motivation and Involvement 3 - 4 4.3 Promotion 4 4.0 Information Search 4 5.4 Culture and Subculture 4 - 5 5.5 Memory 5 5.6 Product 6 - 7 5.7 Promotion 7 5.0 Evaluation of Alternatives 7 6.8 Attitudes 7 6.9 Product 7 - 8 6.10 Price 8 - 9 6.11 Promotion 9-10 6.12 Personality 10 6.0 Purchase 10 7.13 Place†¦show more content†¦An example of this can be seen when the Pepsi Company held a â€Å"Fire Passing† activity that consisted of passing the fire of the Olympic Games in preparation of the Beijing 2008 Olympic Games. This type of motivational tactic enhanced the involvement of consumers and actually created an environment that suggested that Pepsi wants to be part of their lives. This type of involvement appeals to consumers and increases their favorability towards Pepsi. It can also lead to consumers being motivated to purchases Pepsi as well as create brand awareness. 3.3 Promotion Consumers can also become motivated by the various slogans such as: -Passport to refreshment -Pepsi has the taste thirst goes for. -Pepsi adds life. -The pause that refreshes Pepsi has attempted to make consumers believe that consuming a Pepsi entails a refreshing; exciting experience that triggers an emotional response that can only be satisfied with their product. Examples of this can be seen in their advertisements which perceive Pepsi to be the ultimate thirst quencher unsurpassed by other brands therefore consumers who see these advertisements may experience the need for a Pepsi. Image #1 ------------------------------------------------- 4.0 Information Search As the consumer becomes motivated to seek a solution to their problem of thirst, they engage in two forms of information search: 1) Internal 2)Show MoreRelatedBrand Equity of Pepsi3179 Words   |  13 PagesA REPORT ON BRAND EQUITY OF Submitted by: Amrapali Singh (11) Ankush Redhu (16) Anup Sharma (18) Atul Kumar Singh (27) Devanshu Mehta (36) Kalyani Barman (57) INTRODUCTION Pepsi is a 100-year-old carbonated soft drink brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India, Pepsi is ubiquitous on just about every social occasion. 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