Brand and Pepsi - 3309 Words

Table of Contents 1.0 Introduction 2 2.0 Decision Making Process 2 3.0 Need Recognition amp; Problem Awareness 3 4.1 Motivation 3 4.2 Motivation and Involvement 3 - 4 4.3 Promotion 4 4.0 Information Search 4 5.4 Culture and Subculture 4 - 5 5.5 Memory 5 5.6 Product 6 - 7 5.7 Promotion 7 5.0 Evaluation of Alternatives 7 6.8 Attitudes 7 6.9 Product 7 - 8 6.10 Price 8 - 9 6.11 Promotion 9-10 6.12 Personality 10 6.0 Purchase 10 7.13 Place†¦show more content†¦An example of this can be seen when the Pepsi Company held a â€Å"Fire Passing† activity that consisted of passing the fire of the Olympic Games in preparation of the Beijing 2008 Olympic Games. This type of motivational tactic enhanced the involvement of consumers and actually created an environment that suggested that Pepsi wants to be part of their lives. This type of involvement appeals to consumers and increases their favorability towards Pepsi. It can also lead to consumers being motivated to purchases Pepsi as well as create brand awareness. 3.3 Promotion Consumers can also become motivated by the various slogans such as: -Passport to refreshment -Pepsi has the taste thirst goes for. -Pepsi adds life. -The pause that refreshes Pepsi has attempted to make consumers believe that consuming a Pepsi entails a refreshing; exciting experience that triggers an emotional response that can only be satisfied with their product. Examples of this can be seen in their advertisements which perceive Pepsi to be the ultimate thirst quencher unsurpassed by other brands therefore consumers who see these advertisements may experience the need for a Pepsi. Image #1 ------------------------------------------------- 4.0 Information Search As the consumer becomes motivated to seek a solution to their problem of thirst, they engage in two forms of information search: 1) Internal 2)Show MoreRelatedBrand Equity of Pepsi3179 Words   |  13 PagesA REPORT ON BRAND EQUITY OF Submitted by: Amrapali Singh (11) Ankush Redhu (16) Anup Sharma (18) Atul Kumar Singh (27) Devanshu Mehta (36) Kalyani Barman (57) INTRODUCTION Pepsi is a 100-year-old carbonated soft drink brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India, Pepsi is ubiquitous on just about every social occasion. In 1886, the US Caleb Bradman, a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brad‟sRead MoreBrand Audit of Pepsi3823 Words   |  16 Pages[pic] BZU, BAHADUR SUB-CAMPUS LAYYAH DEPARTMENT OF BUSINESS ADMINISTRATION MBA 2009-12, SEMESTER 6 FINAL TERM REPORT BRAND MANAGEMENT BRAND AUDIT OF LUX SUBMITTED TO: Mr. RASHID SAEED STUDENT GROUP AKHTAR HUSSAIN CHUGHTAI (MB-09-22) SANIA FAROOQ (MB-09-07) MUHAMMAD IHSAN UL HAQ (MB-09-02) ADNAN ASLAM KHAN (MB-09-28) AprilRead MorePepsi Brand Equity Measurement2815 Words   |  12 Pages1|Page Pepsi Brand Tracker (Project2 Part2 Brand Equity Measurement) PRAXIS BUSINESS SCHOOl A report Submitted to Prof. Srinivas Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 03/08/09 BY Apoorva Jain Gunjan Dugar Hardik Mishra Manoj Mani Iyer PEPSI BRAND EQUITY PRAXIS BUSINESS SCHOOL 2|Page Executive Summary The objective of this project was to find out the brand equity of Pepsi . 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